HTC laughs at Nokia camera tech, plans to launch "Ultrapixels" in new camera experience

HTC has mocked Nokia's PureView technology and the rumoured 41 MP super-camera phone that's set up to be unveiled this year. While HTC has produced hardware with neat optics (the HTC TITAN springs to mind), nosotros can't assist but wonder if the visitor can outdo Nokia's progress. So what'due south the bargain? Forget Megapixels. HTC is talking Ultrapixels.

In an article on the HTC blog, the company mocks Nokia's PureView experience and states that this year will meet HTC unveil a whole new camera and audio experience. This is adequately heady indeed, peculiarly if we're to see such advances in its Windows Telephone line-up. Further advancement in competition drives innovation, and with how HTC is performing financially, it needs to pull something out the bag.

HTC'south much-rumoured M7 smartphone is ready to be the commencement device the company shows off its new engineering on. Co-ordinate to sources who have informed Pocket-lint, HTC plans to install a new camera in its flagship Android smartphone. The device will sport three 4.3MP sensor layers to give a resulting single image. While the 3x4.3 may add up to 13MP, it'due south said that images produced by HTC hardware wont be saved at that size.

The technique to be implemented by HTC is similar to what'due south used by Sigma in the Foveon X3 sensor. This enables three times the amount of information representing a unmarried pixel. This surplus of data can be "intelligently combined" to generate crisper, clearer images with improve colour accuracy - well, that'southward the expectations anyway. The question is: can HTC deliver?

Information technology's like to how Nokia handles image data with the camera in the 808 PureView, opting for a more conventional sensor structure and using surrounding pixels to render ane equivalent in the final production. HTC is said to be going with the multi-layered approach. The Ultrapixel sensor is believed to exist a highlight characteristic and selling point of the new M7 Android smartphone.

Nokia's PureView 808 smartphone

HTC likewise has to tackle the perception that some consumers will view a 4MP photographic camera as a stride dorsum compared to what's available on competing hardware, which is also where the Ultrapixel branding may come into play. So HTC is basically remarketing the megapixel. Will the company exist successful in drumming upwardly more custom? That'll have to be seen when the M7 smartphone is released along with whatsoever future Windows Phones that sport similar engineering science.

Nokia isn't property back either, which is where the competition really steps up. The Finnish visitor is besides looking gear up to expand on its PureView camera technology with its next generation of Windows Phones - especially the flagship device that'south said to sport new optics for a better experience and end upshot.

The focus is shifting to the photographic camera more with each iteration of hardware, but one has to recall that we're talking smartphones here. Bodily mobile devices that enables one to contact someone using dark magic. It'south always wise to acquit a half-decent shooter around should you experience like taking some snaps of wildlife, landscape and whatnot.

Source: HTC, Pocket-lint; thanks to everyone who tipped us!

Oh Dear

New report reveals Microsoft'due south futurity AR strategy; HoloLens 3 is dead

Business concern Insider has today published a follow-up report with more details about Microsoft's canceled HoloLens three augmented reality headset. The partnership with Samsung is said to include a headset with a ready of screens inside, powered by a Samsung telephone in your pocket.

Keeping it affordable

Review: Surface Laptop SE is the new standard for K-viii Windows PCs

Starting at just $250, Microsoft's first foray into affordable laptops for the education marketplace is a winner. With a gorgeous design, excellent thermals, and a fantastic typing experience, Microsoft would practice right to sell this direct to consumers as well. Allow's only hope Intel tin can make a better CPU.

Source: https://www.windowscentral.com/htc-plans-launch-ultrapixels-new-camera

Posted by: bassqual1986.blogspot.com

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